A Group Design Sprint
The Crane Network
Cut the clutter to focus on what matters.
Simplify to better user flow.
Business Requirements
of the Old Site
Rent - Buy - Sell - Advertise
ASSESSMENT:
Needs Clarity - Hierarchy is competing
Goals to edit down options - Ticker tape and advertising vying for attention.
Wireframe
helps examine the layout, and functions. It shows if the problems are being addressed. The focus here was to allow for more search options for buyers. Along with hiding unnecessary distractions for sellers. As well as keeping some ad space but not letting it overtake the main stage.
High- fi Mock up
The bold color scheme was kept, but toned down a bit.
The noise and distractions, which translate to stress, were cut back.
The advertising opportunities kept and strategically placed.
Elements of site are kept but modified to a help user focus on the task.
Advanced options are available and easy to access.
Crane Network a better
User Experience.
This new site increases efficiency.
It helps cut the stress of finding, renting or selling a crane, by presenting information in a hierarchy.
Leading the client through the correct steps to reach their goal.
The functionality was not hindered, nor sacrificed for better design.
Re-designing for the needs of the user helped guide the user to their priority and what was superfluous was taken away.
Goals Achieved:
User can be quicker
Clearer information
Easy to use
Easy access to find
More listing options at the click of button.
